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A Beginner’s Guide to Email Marketing

It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.

Sure, there are other newer methods of communicating with your audience and customers. Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

What is Email Marketing?
Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising.

Remember: You’re a Guest in Their Inbox
People are inundated with interruptions, pitches, and advertisements everywhere they look.Though you might think your email is special. To the reader, your email is one in a million—and not in a good way.This is why it’s important to remember where you are and use good manners.Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so.It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behavior at all times and remember you’re a guest in their inbox.

How Does Email Marketing Work?
Email marketing is one of the top-performing strategies, in no small part because it’s fairly intuitive and often automated.