Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The team of Google’s talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO.
More specifically, the three Google veterans touch on the following aspects of SEO and predict how important they’ll be within the next several years:
SEO is more than just writing content. There are important elements of SEO that require some understanding of HTML, and that’s not likely to change in the future. HTML isn’t going anywhere as far as SEO is concerned.
URLs might go away in favor of entities or IP addresses.
there’s almost never a good reason to introduce a new meta tag
structured data is still helpful and recommended
Google sees potential in machine generated content. it can be indistinguishable from content written by humans at times.
However, Google doesn’t want to rank machine generated content in search unless it has been reviewed by humans.
Voice search is unlikely to be the next big thing in SEO, so don’t worry too much about learning how to optimize for it.