Animated Videos: How to create impactful organizations

7 Oct 2022

Animated Videos: How to create impactful organizations

Animated videos have been used more by brands and businesses over the past few years.

Many people are using these videos these days in a bid to engage their audiences.

But what is it that makes animated videos so unique? And what’s the reason behind their popularity among brands and businesses?

There are compelling reasons for having an explainer video these days if you work in communications or marketing.
You can find out more from Animations about how to take advantage of this medium.

Grabbing Your Audience’s Attention

When a prospect lands on your website, that site needs to grab them and learn more about them.

Video quickly gets your audience’s attention and can provide them with information quicker than text can.

An animated explainer video on a homepage provides a way for your prospects to learn the key points about your business without them needing to navigate their way around your website to find them.

Putting Motion into Your Brand

Most videos use animation. This lets you breathe life into your brand.

This is especially applicable if your business is built around intangible products, such as products so tiny that they aren’t able to be filmed.

Some of the best explainer videos are built on brand guidelines, using a brand’s fonts and colour palette to create a design style in line with the rest of the brand’s communications and marketing.

Succinctly Explain Your Proposition

The reason for Animated videos is to explain a product or process succinctly and shortly. These videos are typically no longer than 90 seconds.

Research has proven that viewers tend to drop off after two minutes of watching time.

So it would be best if you reeled them in fast.

That’s especially the case with Animated videos, where you don’t want to give so much information to the viewer that they feel overwhelmed.

Just select the most critical messages and details you want to include, and make a short but effective video.

It takes far less time to get your message across in a video than it does with other mediums, such as text.

The audio communicates an idea, while you’re also using images to back up that idea, and you can also add text to provide additional insight.

These combined elements pack quite a punch.