ABOUT THE PROJECT

Reliance Broadcast Network Limited owns BIG FM, one of India’s largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country under.

About BIG FM: BIG FM, known for its timeless music has evolved with the changing times. The new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’.

With the new positioning, BIG FM is playing a meaningful, relevant and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose.

With its extensive reach, hyper-local content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing favorite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets.